7 Things You Should Know About Your Customers

Without customers, businesses wouldn’t exist. Today, customer opinions matter more than ever. People have full control over which brands they do business with. There are more choices than ever for when and how customers make their purchases.

As a business, knowing and understanding customers should be at the top of your to-do list because they have so much value to offer. Think of it as valuable information that will help you grow and stand out among your competitors.

Here are the top 7 things you need to know about your customers.

1. Lifestyle demographics
When you look at the right demographics, you can learn a lot about customers and potential customers. Compile data about customers’ lifestyles including marital status, housing type, occupation, income, education, hobbies, ambitions and values, and look for trends. This data shows you what makes customers act and why and can help you better target future customers.

2. Their biggest struggles
Without knowing what customers struggle with, you can’t offer a solution. Instead, you’ll look like the typical sales-centered brand that only cares about the bottom line. By uncovering their biggest struggles, you understand the reason they are shopping for your product and can paint a picture of how you can solve that problem.

3. Where they spend their time
The best way to attract new customers is to spend time interacting with and building a relationship with them. Are they on Facebook, Instagram or Snapchat? Do they belong to any online communities? Explore these platforms as a way to network with potential clients.

4. Shopping strategy
There is nothing worse than spending marketing dollars promoting the wrong platform or call to action. To invest marketing dollars wisely, you need to understand how your customers shop. What is their thought process? Do they ask friends and family, research choices online, buy online, or do they prefer shopping from a mobile app or storefront?

5. The other companies they consider buying from
Many industries are overrun with possibilities, and taking the time to research and understand every competitor’s strategy is impossible. Your existing customers can simplify the process. When they tell you which brands they consider, you know the competitors you should pay the most attention to.

6. Why they picked you
Knowing why your customers chose you helps you understand what you already do well. It also tells you what matters most in their selection process.

7. What they don’t like about doing business with your industry
One of the best-kept secrets to growing your business significantly lies in this one question. When you find out what customers don’t like about working with businesses like yours, you have the power to be different. As they notice you are different, they will tell others, and your business will grow just by making small changes.

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